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Ikea Place
In this project, I was tasked with selecting an existing mobile app, conducting significant research regarding its user experience, and redesigning three, updated workflows which integrated key user feedback. I chose the app, Ikea Place, an augmented reality app which allows users to visualize Ikea furnishings in their surrounding environment. To research, I built out a persona, created a customer journey map, conducted a competitive analysis, completed a heuristic analysis, and held three usability tests. The result is a clickable prototype created in Figma. Upon completion, I tested my prototype on new, potential users, and adjusted my prototype to suit their responses.
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AR Mode Workflow
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